Client: Lawren Williams
Year: 2021
Project Description:
Restaurant entrepreneur Lawren Williams reached out to me during the early stages of developing his new Fairborn restaurant, Butts BBQ. One of the primary design challenges was creating a brand identity that embraced the playful nature of the restaurant's name while maintaining a fun, approachable, and appetizing feel for customers. I worked with Lawren to develop a complete visual identity system, including a primary logo, secondary logo, menus, tabletop graphics, and social media assets. The branding was designed to capture the personality of the restaurant while creating a cohesive experience across both print and digital materials. Butts BBQ was located on Kauffman Avenue in Fairborn and, while the restaurant has since closed due to economic challenges and reduced foot traffic, the project remains an example of developing a full brand system from the ground up for a local business.
